July 25, 2011

Service, good or bad, will always sell!

Filed under: Uncategorized — Tags: , , , , , — Ray @ 7:04 pm

I recently was in LaCrosse, WI for business and I stopped for lunch downtown on Pearl Street. I had my son with me who has recently returned from Alaska where he earned his Masters degree in Music Performance. As soon as we walked in the door, I noticed there were 7 employees behind the counter waiting to serve us. I believe everyone of them acknowledged us and welcomed us for lunch. The young lady at the register took our order with a smile and seemed as though she really enjoyed what she was doing. at the other end of the counter, the gentleman who presented us with our order, confirmed our selection by telling us what it was as he gave it to us. We sat towards the back of the store and as I was eating I observed the employees and their actions. Every single one of them kept doing something between customers, never just standing there looking bored. As other customers came in to the store I noticed every one of the employees greeted them with the same excitement they had greeted us with. Even the employee that was in the back of the service area across from where I was sitting said “Welcome and thanks for coming in today.” What was different, was that there was no way that the people who walked in could hear that gentleman say that to them but it was obvious to me that it was a standard of excllence in customer service that was ingrained into every employee through their training.

Why would I choose to go there again? Because of a simple but effective action called service. Service sells because people want to know they matter and that the space they take up has a value. If you are going to give someone your earned money in exchange for a product or service, you want it to have a value to you, it needs to matter.

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